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Rob Tannen on Narrowtasking
Rob Tannen from Bresslergroup:
But what if you could do divide your attention among multiple facets of the same task, rather than across different tasks? That’s the idea behind “narrow-tasking”. For example, I might be watching a World Cup Game while getting additional information about the players on an iPad. Technically I am still multi-tasking, but the tasks are intended to augment, rather than divide each other.
— Designing For Humans, Narrowtasking And Mobile 3D – PSFK.
What Apple really meant at the iPhone OS 4 preview event
They could easily just have said this:
- Multitasking = “let’s take quick context-changing and call it multitasking. Are you bitches happy now?”
- Preventing developers from compiling apps using “intermediary translation” tools = “Fuck you: Adobe, Unity 3D etc.”
- Folders = “Springboard will only get you this far, so let’s create something we’re trying to remove everywhere else.”
- Unified inbox = “We know it took a long time, but we just want you to tap tap tap that screen as much as possible.”
- Multiple Exchange-accounts = “Let’s please the enterprise customers.” (I’d have loved to have this while working at Vodafone, though)
- Game Center = “Fuck you: Sony, Nintendo and Microsoft.”
- iAd = “Fuck you Google. Who likes to read text ads anyway?”
Apple is quickly becoming the fierce bitch of the tech world, and some people (in this case Niels Hartvig in particular) are taking this very seriously:
I’ll still buy Apple products, simply because there is nothing better, but their willingness to bitch slap everybody standing in their way is definitely not a route I’m happy they’re pursuing.