The publication has amassed more than 100,000 paid subscribers on the iPad, making it the third top-grossing iPad app in the iTunes Store last year. Of those 100,000, about half pay The Daily‘s $0.99 per week subscription fee, and the other half are annual ($39.99 per year) subscribers, according to publisher Greg Clayman.
Pretty impressive, and the price seems about right.
(In contrast Berlingske, a major Danish news paper, just released the pricing strategy for their new iPad app: ~$60 per month. That’s just the way you think when you’re used to selling the good ol’ Sunday paper for ~$5-6, and having a yearly subscription for a daily fix of ink on pulp at ~$900.)