Yesterday, Bruce Sterling gave the closing keynote at the annual interactive festival in Austin, Texas, South By South West aka. SXSW.
Sterling is one of my personal heroes in many ways, and yesterday, even with an even more dystopian view on things than usually, he made my brain spin in ways that bode well for the future:
What makes the world work, what makes things better, is passionate virtuosity.
If you don’t know Bruce Sterling, a great place to start is his talk from Reboot 11 (note that the sound is fairly loud):
My friend Morten used this technique of categorizing ones personal items when he moved to Zürich last August: Finding out which things to throw out. It’s well worth a read.
Back to yesterday
Sterling tried to describe what it is that he does, as he seems to not be very fond of the title of “futurist”:
I criticize stuff that doesn’t exist yet.
and
I’m interested in things that have one foot in fantasy and a toe in reality.
I love when people look at what is happening, mend the trends together and present it in ways that make sense on a global scale with lots of room for action you can take yourself.
Just look at Sterling’s closing remark yesterday:
Another world is inevitable. The future is unwritten. Good luck to you.
It’s your choice if you want a better tomorrow. If you want something to happen, you have to do it. Because, as you might remember:

I have some important news to share. Soon.
#2011 #bruce sterling #future #sxsw #trends